Raised on the island
Hailing from Te Motu Waiheke.
In the middle of the Hauraki Gulf in Aotearoa, New Zealand is the one of the most magical places in the world, and we're lucky to not only have grown up here, but still live here today raising our own children.
Growing up on Waiheke provided a beach lifestyle most would dream of, and as I got older with a keen eye for style and heart for fashion, it seemed really natural to want to explore piecing together a swimwear collection.
It started after the birth of my son Jagger, looking for a one-piece, covering all the right bits as a new mama, but still showing off the curves. After not finding what I was looking for I sketched out what is now our signature bow suit, with a flattering high cut leg and cheeky complimentary booty that celebrates our curves, without showing everything off. Flattering from all sides, coverage in the niggly areas with feminine bows providing support if needed.
I then set off to get it made with the help of some talented wāhine that I'm lucky enough to call friends.
It was important right from the outset that Waihetian was built on sustainability, respecting our land and waters, establishing our ethos “love your mother”. We use regenerated ocean waste from ghost fishing nets to plastic bottles that was once polluting our waters, recycled into high-quality fabric which each garment is handmade from, in small considered collections.
Designed on Waiheke, handmade in Bali, from Italian fabrics, means that we only produce once a year to limit our carbon footprint. I'm a huge advocate for circular fashion, and an avid pre-loved goods buyer, from clothes to furniture, art and homewares. It was important to me when designing the range to be timeless and non-conformed to seasons and trends, and even more so, handmade to last for years to come.
If you treat your Waihetian garment with care, hand wash and line dry, then you will enjoy as a staple summer and vacation piece for many sunny days to come.